About kNew Health

The Best Care, and the Best Guidance, From Anywhere.

About Us




kNew Health was founded to address two widespread problems, the rise of chronic disease and the limited access to reliable and effective care options that promote long-term health.


Although there are solutions available today, kNew Health is the only company combining the specialized medical approach of Functional Medicine and the ease and affordability of online access. kNew Health’s goal is to revolutionize healthcare to a patient-centric model that puts you in control of your health.


Our mission is to provide the best care, and the best guidance, from anywhere.




The founders of kNew Health, through their own health stories have been inspired to create something different and amazing to promote well-being and address current health issues. We are building kNew Health for you, ourselves, our families and everyone around the world.


kNew Founder James Maskell, author of the best-selling book, The Evolution of Medicine, has spent the past decade sparking debate, shifting paradigms and working to accelerate the evolution of medicine. By empowering conventionally trained doctors, James is encouraging a seismic shift away from over dependence on conventional medical practices towards a wellness-centered, functional medicine model, creating not just happier patients—but happier doctors, too.


In 2013 James founded The Evolution of Medicine, a service to educate doctors and practitioners through curated and customized resources, tools, products and services. Its mission, is to reduce chronic disease worldwide by making it easier and more affordable for conventional doctors to embrace a new way of managing healthcare.  Learn more about James.


To further his mission of revolutionizing the world’s healthcare options, James teamed up with a leader of Functional Medicine, Dr. Jeff Gladd and Drew Little, a seasoned high-tech founder, to create kNew Health in 2017.




Functional Medicine is a systems-based medical approach that goes beyond treating symptoms, and instead restores health by addressing the individual’s root causes of disease.

The Functional Medicine model, practiced at such prestigious medical centers as The Cleveland Clinic’s Center for Functional Medicine, offers a patient-centered, science-based approach that treats the individual, not just their illness.

This approach relies on a partnership between patient and practitioner, and a detailed understanding of each patient’s genetic, biochemical and lifestyle factors which are evaluated through an extensive intake and advanced lab panels. The practitioner then leverages that data to direct personalized treatment plans that lead to improved patient outcomes.


By focusing on the root cause, rather than symptoms, functional medicine practitioners are experts at identifying and treating the complexity of disease.

For example, they may find one condition has many different causes and, likewise, one cause may produce many different conditions. As a result, Functional Medicine practitioners are able to detect ailments earlier, resulting in more effective interventions that extend lives, prevent chronic conditions and give patients back their power of health.


To learn more about our team and functional medicine practitioners, click here.